"For customers, the cause of an outage doesn’t matter. What matters is that their experience was disrupted."

"In today’s digital-first world, IT reliability is more than just an operational goal—it’s the foundation of trust, growth, and innovation. Modern IT environments are increasingly complex, spanning around NOC Ops, ITSM, Application Engineering, Databases, Network Ops, SecOps, Cloud Ops, Server Infrastructure, Event Management, Monitoring & Observability, Incidents, Problem & Change Management, DevOps, Cybersecurity, TechOps, Software Development, AIOps, and more. Yet, despite these advancements, failures still occur—impacting customers and businesses alike. Why?"

"An outage doesn’t just result in lost revenue—it harms organizational reputation, erodes customer trust, disrupts business opportunities, and jeopardizes future growth. In today’s competitive landscape, any product or service that lacks reliability will inevitably lose its market position."